The Zyxel Ally Programme (ZAP)

When you succeed, we succeed.

ZAP is all about enabling true collaboration, for all Zyxel Partners. Whether you have just sold your first Zyxel product or have a long and successful history with us, the programme is there to meet your needs and deliver benefits that enable you to grow your business.

Become a Partner


ZAP Benefits & Requirements

We have three levels of partnership: Ally, Silver and Gold, each with different benefits and requirements.

Upfront Discounts

As a ZAP Partner, you can receive up to 9% discount off the distribution list price within your country!

Not for resale

You can get up to 30% discount on our SMB and Cloud products to use for demo and testing purposes.

Exclusive Incentives

We regularly run incentives, exclusive to our ZAP Partners, so you don't miss out and can offer the best deal to your customers.

Zyxel Smart Support

We believe in the strength of great working relationship. You will get priority access to our technical sales engineer team.

Our partner portal

Our exciting portal includes all the business, sales, technical and marketing resources you need.


News & Promotions

View and access our exclusive news, offers and promotions open to our ZAP Partners. You don't want to miss out!


Submit a registration online and we'll lock the deal for you and give you the extra discount needed to win the deal.

& Events

Browse through our asset library and event calendar to keep up to date with the latest Zyxel technologies.

& Prices

Find out which products are included in our SMB & Cloud portfolio and get the latest prices.